TMS Marketing Solutions is a sophisticated healthcare marketing agency with a large portfolio of 60+ clients predominantly in the behavioral health space. Despite their strong marketing team and effective strategies, they faced a common challenge: disconnected data systems limiting their ability to optimize campaigns based on true patient outcomes. They hired APAS to transform their data infrastructure – implementing advanced server-side tracking, maximizing conversion attribution, and building unified 360-degree patient profiles in a secure data warehouse. The results? Their marketing team now drives better performance by activating actual sales data, rather than just leads. A real success story. Read the full case study below…
TMS Marketing Solutions is an incredible healthcare marketing agency, specializing in helping TMS organizations and other behavioral health providers. They have a talented marketing team and deploy a sophisticated marketing system for their 60+ (and growing fast!) clients. As with most agencies and other organizations, they were generating too much data from their marketing and felt overwhelmed, unsure how to best utilize this data to generate better insights, better optimize their clients’ ad accounts, and ultimately increase the effectiveness of their patient acquisition for their clients. APAS accepted the challenge and became an extension of their team, focusing on building an effective data infrastructure by restructuring their entire data utilization and activation process.
After six months of building and optimizing a custom data infrastructure tailored to their existing processes, their marketing team is now able to allocate ad budgets to channels that drive actual patients (not just leads), and maximize platform attribution due to activating enriched pipeline stage conversions rather than simple web forms. This allows the team to intelligently optimize ad accounts and drive better results for their clients. In addition, the data warehouse that APAS built for their team unifies marketing and sales data from various sources into 360-degree profiles, uncovering actionable insights that otherwise wouldn’t be available through standard web analytics. All these new actionable insights are visually displayed in advanced KPI dashboards custom-built into their existing systems.
This case study is a true testament to the APAS system, as it made a huge difference in measurable outcomes. Since implementation, TMS Marketing Solutions has seen client conversion rates improve dramatically, while their patient acquisition costs are decreasing as a direct consequence of it. The improved data infrastructure has enabled their team to generate twice the impact with the same marketing spend. Because of these remarkable results, APAS continues to be an extension of TMS Marketing Solutions as their trusted data partner.
APAS Cloud engineers kicked this project off with a detailed inventory of all existing strategies and systems to identify performance and compliance gaps. The team followed up with a comprehensive measurement plan that outlined exactly what was needed, taking into account the client’s desired end goal of being able to better serve their clients and drive better performance.
The APAS team removed all existing Google Tag Manager and Google Analytics 4 setups and replaced these low quality, non-compliant tracking and measurement systems with a more advanced, custom-built and HIPAA-compliant data system leveraging Cloudflare Enterprise, PostHog analytics, a Supabase database, and Google BigQuery. These HIPAA-compliant platforms were chosen strategically to work together in a cohesive measurement strategy, building on top of each other, allowing the team to capture, store, enrich, and activate data precisely when needed for each client’s specific requirements.
The results speak for themselves; their talented marketing team is now twice as effective in their patient acquisition for their clients due to better data utilization and activation, leveraging the entire APAS Cloud infrastructure. With improved conversion rates across their client portfolio and significantly more efficient budget allocation, TMS Marketing Solutions now operates at a level that is extremely difficult to beat. Based on their continued investments in building better marketing systems for their clients, they are considered one of the top marketing agencies in the healthcare industry.
Having worked closely with their team and observed their marketing strategies and their sophisticated utilization of APAS Cloud, we would highly recommend them to any healthcare organization in need of a talented and dedicated marketing team that acts as a true marketing partner. Their ability to translate complex data into actionable strategies sets them apart in an increasingly competitive healthcare marketing landscape.
APAS has been a game-changer for us when it comes to managing our data. They’ve handled everything from ad performance tracking to complex offline conversion data, helping us get a clear picture of how leads are actually converting. Their platform gives us deeper insight into what’s working and what’s not—not just in terms of marketing, but throughout the entire lead journey. The team is sharp, responsive, and always willing to help problem-solve. If you’re looking for a way to finally connect the dots between your marketing efforts and real-world outcomes, these are your people. ⭐️⭐️⭐️⭐️⭐️
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