The APAS® System
The most cutting-edge Accelerated Patient Acquisition System in the healthcare industry for innovative, leading healthcare organizations.
Welcome to the APAS® system. The most cutting-edge Accelerated Patient Acquisition System in the healthcare industry for innovative, leading healthcare organizations seeking a serious competitive advantage. The APAS® system is a technical infrastructure built on top of your existing marketing infrastructure, revolutionizing your marketing strategies, enhancing their effectiveness, and giving your in-house marketing and sales team real superpowers.
The APAS® system integrates or replaces your current CRM, databases, business spreadsheets, and any other data systems your organization leverages and connects to all your current and future API endpoints, unleashing its full potential. Your in-house marketing team's advertising, SEO, and off-line marketing campaigns finally receive the credit and attribution they deserve, allowing them to scale their campaigns beyond previously thought possible.
Below is an illustration visualizing the flow of the powerful real-time enhancements of the APAS® system.
Is your team struggling to re-engage patients after they inquire through your web form? The APAS® system can bring them back into your pipeline through highly personalized adverts, emails, text messages, or WhatsApp messages and by showing special offers or unique messaging on your website and landing pages in real-time triggered by their online and offline behaviors, such as visiting your website multiple times within the last X days, re-reading your emails multiple times, a call to your business, or any other behavior showing their interest but, for whatever reason, preventing them from moving forward.
Leverage your own 1PD APAS® Tracking and 1PD surveys and forms to collect first-party data. Create highly targeted audiences and activate your first-party data across thousands of destinations. The APAS® system not only expands your reach but also empowers your marketing and sales team to make better, more informed business decisions in real-time. These strategies and many more are possible when combining online and offline data in your HIPAA-compliant APAS® system, making your team more strategic and insightful.
Without same-origin first-party-data tracking, browsers delete third-party cookies after 7 days, and in some instances after 24hrs. When browser storage (including cookies) is cleared and unavailable, standard tracking assigns a new "user_id," and your analytics reports a new user. As a result, your marketing will not receive the attribution it deserves, your analytics reports are inaccurate, and your team won't be able to optimize their marketing campaigns properly.
The 1PD APAS® Tracking allows you to extend cookie lifetime, enabling APAS® Lab to continue stitching internal and external IDs collected across different sessions and CRM systems and unifying this data under a single 360-degree profile. With APAS® Lab's ability to stitch internal and external IDs, you will gain a holistic 360° view of your entire marketing and sales performance's past and present, allowing you to optimize your organization's front and back end, ensuring your marketing dollars return the biggest bang for your buck.
The illustration above is an example of a basic APAS® infrastructure. There are no limitations on integrations and API endpoints, as there are thousands of destinations your marketing and sales team can send data to or trigger automations for.
Now you can see, with a custom-built APAS® system for your organization, the future of first-party-data marketing is not just a possibility; it's here and available to give your organization a truly unfair advantage.
Advanced Features Of The APAS® System
APAS® 1PD Tracking
Leverage Cloudflare’s advanced ‘same-origin’ first-party-data tracking to unlock superior insights and make smarter, real-time business decisions.
Modern browsers and adblockers severely limit your data visibility, causing thousands in wasted marketing spend. Don’t let these restrictions hold you back—gain a competitive edge by accessing richer, more accurate data that your competitors can’t see. Take control of your marketing strategy and turn missed opportunities into measurable growth.
APAS® Lab
APAS® Lab provides a dedicated, HIPAA-compliant database that seamlessly integrates into your system.
Gain a complete 360° view of each patient’s journey—from their first interaction with your ads and website, to every step they take before and after becoming a patient. Identify bottlenecks and inefficiencies in real-time, empowering your team to optimize marketing strategies, improve patient experiences, and achieve better outcomes.
APAS® Data Activation
Activate your data across thousands of destinations and optimize your marketing and sales strategies in real-time.
Keep your teams equipped with up-to-the-second insights on user behavior, trigger automated workflows, and engage your call center at the precise moment prospective patients need you. Maximize every opportunity to connect with high-intent prospects, significantly boosting Lead-to-Opportunity (LTO) conversion rates and driving patient acquisition to new heights.
APAS® Pricing
APAS® Lite
APAS® Lite is perfect for single-location practices with limited marketing budgets, leveraging a single-channel advertising strategy, and needing an all-in-one marketing system that delivers real results.
The APAS® Lite system enables your team to generate qualified leads, convert them into opportunities, schedule appointments, and manage treatment sessions. Integrate your phone system, streamline internal processes, automate most repetitive tasks through an industry leading CRM and automation system.
Increase patient acquisition and free up your overstretched team's time to focus on serving more patients instead.
$4,000.00
Per month*
*Or 10% of ad spend, whichever is greater. Ad spend not included.
APAS® Growth
APAS® Growth is for multi-location organizations with larger budgets or single-location clinics looking to scale by leveraging multi-channel advertising strategies. The APAS® Growth system is perfect for organizations that have their processes nailed down and need a decent number of leads and inquiries to keep their chairs filled and providers busy.
The APAS® Growth system includes APAS® Lab, which deploys real-time performance enhancements to truly ignite your marketing campaigns. APAS® Lab gives you and your team a holistic 360° view of your entire marketing and sales performance, allowing you to optimize your organization's front and back end, ensuring your marketing dollars return the biggest bang for your buck.
$6,000.00
Per month*
*Or 15% of ad spend, whichever is greater. Ad spend not included.
APAS® Accelerated
APAS® Accelerated is for multi-location organizations focused on growth and expansion. The APAS® Accelerated system is the ultimate solution for organizations with a dedicated call center and intake team that require significant numbers of daily inquiries to hit targets and sustain (or exceed) their growth plans.
The APAS® Accelerated system is the industry's most cutting-edge patient acquisition system, leveraging the entire APAS® infrastructure visualized above and more, including 24/7 performance support and direct, unlimited, and immediate access to Lez through a dedicated Slack channel.
20% of Ad Spend
Per month*
*Must have a $50k minimum monthly advertising budget and ability to scale rapidly. Ad spend not included.
We'll build the entire APAS® infrastructure around your organization's processes, goals, and existing infrastructure—a true custom-built Accelerated Patient Acquisition System. Once it's built inside your organization, it's yours, giving you full ownership of your very own APAS® system, allowing you and your team to continue leveraging its incredible power into the future without any restrictions.
Below is a recent screenshot of just one of many live Looker dashboards included in the APAS® system. This particular screenshot shows the number of TMS inquiries one of our clients received during a 'last 30 days' period by leveraging the APAS® Accelerated system. P.S. This organization converts these TMS inquiries at 15-20%; you can do the math. 👇
APAS® For Your Organization
We build and optimize the APAS® system's technical infrastructure for unmatched performance, supporting your organization's excellent in-house marketing team. We don't replace any function of your internal marketing team; we empower and train your team and fill gaps where necessary to deliver on its promise of high performance.
For marketing agencies interested in leveraging the APAS® system for their healthcare clients, we offer a discreet white-label service. With our support, agencies can confidently provide their clients with cutting-edge performance enhancements and achieve the most accurate attribution to optimize their marketing campaigns, all without revealing our involvement.
If this interests you, get in touch today by booking your complimentary APAS® discovery call below.
Some of My Recent Clients:
About
LESLEY VAN DE MORTEL
Founder
Lesley is a CHPSE-certified HIPAA expert and technical marketing specialist with over seven years of in-depth experience developing accelerated patient acquisition systems for leading healthcare organizations across the United States. Lez works with some of the world's leading healthcare organizations and has helped several expand their organizations across multiple cities and states by leveraging his proven, HIPAA-compliant, cutting-edge APAS® system.
Pioneering Cutting-Edge Accelerated Patient Acquisition Systems for Leading Healthcare Organizations
Accreditations:
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